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Posts tagged as “big data”

How Big Data Can Be Used to Revive Businesses & Organizations

Some of the biggest companies in the world proved years ago how valuable big data can be. Now, nearly every company in the world understands the power of big data for helping businesses grow. The big data market is expected to reach over $76 billion by the end of 2020, and the technology has become much more accessible for businesses of all sizes. Even small businesses can use it to gain insights on their customers and inform business decisions. But what about organizations that are more interested in just staying afloat, rather than focusing on growth? Here’s how big data can be used to revive businesses on the brink.   Provide Insight on New Markets If one market just isn’t working out, it can be a signal that it’s time to pivot and go in a new direction. Breaking into new markets can be a great way to revive a company, but there’s also a lot of risk involved. Of course, it’s impossible to know for sure how a new market will respond to a product or service until it’s…